Explore the Power of Four: ‘The Bright World of Metals’ is raising its profile in the transformation of the metals industry

The metals industry is at a turning point. Energy has become a strategic factor, decarbonisation is influencing investment decisions, and new technologies are rapidly transforming production and value creation. At the same time, markets and supply chains are shifting, and international competition is intensifying. This raises the question for companies of how production along the metallurgical value chain can be organised in a way that is both competitive and sustainable in the future. From 21 to 25 June 2027, ‘The Bright World of Metals’ in Düsseldorf will bring the international industry together to provide answers to precisely these questions. GIFA, METEC, THERMPROCESS and NEWCAST will showcase technologies and solutions for the next generation of metal production and create a space for exchange, partnerships and new perspectives across markets and national borders.

With an eye on the world’s leading trade fairs, the quartet of events is now enhancing its own profile with a refined brand, new communication formats and additional digital services. This makes it clear even in the run-up to the event what Düsseldorf 2027 stands for: an industry on the move, and the people, technologies and ideas that are shaping its future.

The guiding principle “Explore the Power of Four” embodies the strength of the trade fair quartet: four highly specialised world-leading trade fairs, united as an international business platform for the entire metallurgical value chain. It sums up what the industry needs today more than ever: collaboration across disciplines and markets to drive forward cross-sector transformation. The new brand identity was based on comprehensive target audience analyses and findings from direct dialogue with the industry. The new visual identity, with the Sphere as its unifying element, reflects these perspectives. “It was crucial for us to develop the new identity in close collaboration with the industry,” explains Malte Seifert, Director of Metals & Autonomous Technologies. “We looked closely at what matters to our exhibitors and visitors today and what they expect from a leading international platform. The Sphere encapsulates this shared understanding: four strong world-leading trade fairs, each with its own distinct profile, which together can achieve more.”

“Explore the Power of Four” symbolises the close interconnection of the four world-leading trade fairs, without compromising their technical independence. GIFA, METEC, THERMPROCESS and NEWCAST retain their distinct profiles. This allows visitors to delve specifically into the topics of their respective trade fairs whilst simultaneously discovering solutions and developments across industry boundaries.

Exhibitors already confirmed include, amongst others, ABP Induction Systems, ASK Chemicals, Eirich, Heinrich Wagner Sinto, Laempe Mössner Sinto, MAGMA, Norican Group and Oskar Frech.

“Our industry faces decisions that will determine its competitiveness for decades to come,” says Till Schreiter, CEO of ABP Induction Systems[LB1] and President of THERMPROCESS. “This is precisely why ‘The Bright World of Metals’ brings the right people together: companies, researchers, technology providers and users from all over the world. Anyone who wants to help shape the future of the metals industry cannot afford to miss Düsseldorf.”

More than just a new brand identity

Communication and digital services are also being consistently developed. A central content hub brings together relevant industry topics throughout the year. The focus is on decarbonisation and energy efficiency, smart factories and artificial intelligence, the circular economy and resource efficiency, as well as innovations and future technologies.

With the new Fair-Match system, visitors and exhibitors can identify business partners and arrange appointments even before the trade fairs take place. New Live Partner packages offer exhibitors additional opportunities to extend their trade fair presence via digital channels, editorial content and live coverage. “Our aim is to provide the industry with the best possible support in its transformation and to create an economically viable business platform for exhibitors and visitors,” said Seifert. “It is crucial that information leads to guidance, that contacts develop into partnerships, and that these in turn result in concrete business.”