All new at FRANKLIN BRONZE

Franklin Bronze Precision Components, a leading investment casting manufacturer based in the USA, is delighted to announce that it has changed its name to Franklin Precision Castings. To mark the occasion, a new logo and a revamped website have been launched.

This rebranding is part of an initiative aimed at better representing the company and strengthening its position for future growth. The new name, Franklin Precision Castings, builds on Franklin’s proven heritage and removes the word ‘Bronze’ to highlight the company’s expanded casting capabilities, which extend beyond brass and bronze. In addition, the name has been shortened from Precision Components to Precision Castings to be more concise and to more clearly reflect the investment casting offering.

New logo

The new logo symbolises strength in automation and precision. It presents Franklin with a clean and modern design. The ‘I’ in Franklin visually represents a casting ladle and a tree, whilst the red-to-orange colour gradient depicts the transformation of molten metal in the investment casting process. The evenly spaced lines in the logo evoke automation and technical expertise.

“The rebranding as Franklin Precision Castings reflects who we are today and our plans for the future – supplying high-quality investment-cast components to customers in industrial markets across a wide range of casting alloys,” explains John Mangoyan, General Manager.

New website

The new branding is also being introduced on the new website www.franklincastings.com. The website reflects the new brand and offers improved navigation, as well as industry-specific and alloy-specific pages to showcase Franklin Precision Castings’ capabilities and expertise.

About Franklin Precision Castings

For nearly four decades, Franklin Precision Castings has been a trusted partner, supplying high-quality precision investment-cast components to customers across various industries, including glass containers, pumps and valves, oil and gas, mining, steel, food and metal processing, and transport.

Franklin Precision Castings offers a wide range of standard and bespoke stainless steel, nickel, cobalt, brass, bronze and Ni-Hard alloys to meet the requirements of many complex cast assemblies or components. Franklin offers a comprehensive, end-to-end solution for investment casting, including in-house design, toolmaking and machining at its state-of-the-art facility in the USA.